A store is born
In 2004, a team of professional haute couture designers develops and launches the first online fashion store targeting mainly Pakistani and Indian fashion consumers, Dress Republic, maintaining a successful business plan. Our debut collection is yet simple and trendy with elegant styles, lightweight fabrics, and intricate embellishments.
Moving up in the world
In 2005, we decided to take our online brand to next level, our new collection was a combination of heavy embellished bridal wears, special occasion gowns, wedding guest dresses, and casual wear styles for everyone.
The game begins
In 2006, Dress Republic fashion house relocates to a new, 3 story luxurious factory. The bravura fashion house is a heart of designers, pattern makers, embroidery makers, tailors, and quality assurance experts.
Not just a store, but a destination
In 2007, Dress Republic extended its service offering a refined made-to-order custom design service to help the customer create their perfect dress. Our service was first targeted to the direct customers, from sketch to dress, skilled Pakistani craftsmanship, and luxurious quality of materials are invested in every unique Dress Republic custom design product.
Making your dream come true
In 2008, we received an overwhelming response from designers and fashion boutiques around the world, as they were after customized and made-to-order products we decided to extend our services to both boutiques and end-users. Our stylish fashion house became dedicated to manufacturing custom bridal and party wear dresses for clients who want to wear out-of-the-world styles for their special events. By then we have been producing unique and customized styles for business-to-business clientele and online customers.
In 2009, Dress Republic introduced the home-based boutique program for young entrepreneurs with a social circle and connections to locals. We helped many home-based individuals to get the products that are suitable for their target markets.
In 2010, our first lawn collection was placed online from Al-Karam, Gul Ahmed, Khaadi, Sitara Textile, Nishat Linen, Kayseria, and Bareeze.
In 2011, Dress Republic took more than 72 Pakistani Lawn, Chiffon, and Winter Linen brands onboard.
In 2012, we started receiving an overwhelming response from casual lawn prints and embroidered lawn consumers from all over the world.
In 2013, we added online storefront and e-business consulting services to our home-based boutique program. This helped micro-businesses target an even wider audience through the world wide web.
In 2014, we love new things with new ideas, Dress Republic started the Marketing & Design Consulting Services for small to medium and large size organizations. From sketch to final product Dress Republic has been helping many online and offline brands from our state-of-the-art design studio.
Franchising
In 2015, the Dress Republic team decided to take the brand to high-streets, we are currently in talks to open franchise boutiques in London, Manchester, New York, Chicago, Los Angeles, Dubai, and Sydney. We have started discussing more opportunities to provide more assorted and targeted products for the local market needs.
In 2016, Dress Republic launched Wedding Guest Dresses for consumers to easily select dresses for their next wedding party.
In 2017, Dress Republic introduced the Personal Shopper program for fashionistas looking to assist others with extensive knowledge about fashion and style. We vowed to get 5,000 personal shoppers on board by end of 2020.
Till the date
Today, we are harnessing the skills of artisan embroidery makers and adding our expertise to create the most amazing dresses that are wowed by our loyal customers. Our professional designers are making high fashion products and couture lines with passion and love.
Dress Republic brand is creating a positive impact on people’s lives by producing wonderful haute couture and pret-a-porter lines for end-users and b2b customers.
